C2E2 Logos and Brand Guidelines

Any use of the C2E2 logo on printed or digital materials MUST be approved by the C2E2 team prior to being printed or promoted. Please email us a sample of how you plan to use the logo and we will provide feedback quickly.

Downloadable Logo Assets

General Rules for C2E2 Logo Assets

Logo Color Guidelines

Primary Colors

  • C2E2 Red

    RGB: 237 / 28 / 36
    HEX: #ed1c24
    CMYK: 1 / 99 / 97 / 0
    PMS: PANTONE 485 C

  • C2E2 Black

    RGB: 0 / 0 / 0
    HEX: #000000
    CMYK: 0 / 0 / 0 / 100
    PMS: PANTONE Neutral Black C

Secondary colors

  • C2E2 Orange

    RGB: 209 / 81 / 40
    HEX: #d25128
    CMYK: 13 / 82 / 100 / 3
    PMS: PANTONE 1595 C

  • C2E2 Blue

    RGB: 21 / 97 / 100
    HEX: #156265
    CMYK: 89 / 45 / 54 / 24
    PMS: PANTONE 7719 C

  • C2E2 Grey

    RGB: 58 / 58 / 58
    HEX: #393a39
    CMYK: 69 / 62 / 61 / 52
    PMS: PANTONE 447 C

Incorrect Usage

  • Don't alter, add, distort, cut off, redraw, or change into an outline
    Don’t alter the color of the logo or add embellishments, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.
  • Don't add embellishments, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout
    Don’t rotate or tilt the logo.
  • Don't rotate, tilt, or use it vertically.
    Don’t use the outdated version of the logo with the splatter behind

Use of C2E2 Event Name

Our event name should be written out as Chicago Comic & Entertainment Expo in the first mention and abbreviated to C2E2 after that. We are not to be referred to as Chicago Comic Con. Any other spellings or abbreviations of our name are incorrect.

If you have additional questions or concerns about how to use our logo, please email us.

Sponsors & Friends of the Show

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