C2E2 Logos and Brand Guidelines

Any use of the C2E2 logo on printed or digital materials MUST be approved by the C2E2 team prior to being printed or promoted. Please email us a sample of how you plan to use the logo and we will provide feedback quickly.

Downloadable Logo Assets

C2E2

White ReedPOP
Print / Screen
1 Color Black
Print / Screen
1 Color White
Print / Screen

C2E2 HORIZONTAL

White ReedPOP
Print / Screen
1 Color Black
Print / Screen
1 Color White
Print / Screen

C2E2 EXCLUSIVE

Original
Print / Screen
1 Color Black
Print / Screen
1 Color White
Print / Screen

General Rules for C2E2 Logo Assets

Logo Color Guidelines

Primary Colors

C2E2 Red

RGB: 237 / 28 / 36
HEX: #ed1c24
CMYK: 1 / 99 / 97 / 0
PMS: PANTONE 485 C

C2E2 Black

RGB: 0 / 0 / 0
HEX: #000000
CMYK: 0 / 0 / 0 / 100
PMS: PANTONE Neutral Black C

Secondary colors

C2E2 Orange

RGB: 209 / 81 / 40
HEX: #d25128
CMYK: 13 / 82 / 100 / 3
PMS: PANTONE 1595 C

C2E2 Blue

RGB: 21 / 97 / 100
HEX: #156265
CMYK: 89 / 45 / 54 / 24
PMS: PANTONE 7719 C

C2E2 Grey

RGB: 58 / 58 / 58
HEX: #393a39
CMYK: 69 / 62 / 61 / 52
PMS: PANTONE 447 C

C2E2 Navy

RGB: 30 / 61 / 117
HEX: #1e3d75
CMYK: 100 / 86 / 26 / 12
PMS: PANTONE 654 C

C2E2 Purple

RGB: 140 / 60 / 103
HEX: #8c3c67
CMYK: 44 / 87 / 36 / 13
PMS: PANTONE 689 C

Incorrect Usage

Don't alter the color of the logo or add embellishments, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.

 

Don't rotate or tilt the logo.

Don't use the outdated version of the logo with the splatter behind

Use of C2E2 Event Name

Our event name should be written out as Chicago Comic & Entertainment Expo in the first mention and abbreviated to C2E2 after that. We are not to be referred to as Chicago Comic Con. Any other spellings or abbreviations of our name are incorrect.

If you have additional questions or concerns about how to use our logo, please email us.